Sales and Marketing
Earn lifetime loyalty from your customers.
Empower your teams with information to capitalize on new opportunities and improve results in all sales and marketing activities, from individual campaigns to annual planning.
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SAP C/4 HANA Marketing
  • Analyze digital campaign success and gain insights into your target market
  • Track new and existing contacts over communication channels and capture sentiments
  • Manage lead KPIs, opportunities, stages and associated interests
  • Create a Marketing Executive Dashboard comprehensive overview of performance and benchmarks
  • Track conversions based on multi-touch attribution powered by SAP Hybris Customer Attribution
  • Analyze past offers and simulate results to plan future offers

Learn how to use Business Content

Sales and Distribution
  • See open sales at a glance and identify where you can take action in order to increase the sales volume
  • Get additional insight into open orders and open deliveries
  • Analyze the current sales order confirmation situation and identify bottlenecks due to lacking product availability
  • Analyze the impact of delivery performance on sales

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Sales Performance for CRM
  • Analyze sales revenue growth measured against targets, portfolio performance, and customers
  • Identify leads and opportunities – with focus on pipeline health
  • Simulate sales scenarios to forecast future results
  • Monitor sales team performance with win-loss analysis
  • Target Planning using on territory and employee level

Learn how to use Business Content

Cost to Serve by Delaware
  • The Quick Scan contains a pre-built cost model that is relevant for organizations selling B2B
  • The Quick Scan guides decision makers or financial analysts through the process from data entry to insights in a user-friendly way
  • Quick Scan Results typically account for a 1-3 % point increase of the bottom-line

Learn how to use Business Content

Enable confident decision making for all lines of business

SAP Analytics Cloud is transforming business intelligence and planning for business with the power of machine learning and predictive analytics. Subscribe today to enable cross-organizational decision making and streamline your business operations.

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